Shopify, AI, and Internal Hires: The Brutal Truth About Salesforce B2C Careers in 2025

The other day I wrote on LinkedIn about something many Salesforce B2C Commerce Cloud developers are worried about. The truth is simple: opportunities are shrinking.

Some see Shopify stepping in and eating away the market. Others look around and realize there aren’t as many new Salesforce B2C projects as before. Developers finish one contract and struggle to find the next. I understand the frustration, bills don’t pay themselves.

But let’s look at what’s happening right now. It’s August. And August is a dead month in Europe. Vacations everywhere. Projects on pause. Budgets frozen. People vanish. Companies don’t make decisions in August, they wait for September. That’s when everything wakes up again.

September is when managers return, when projects unfreeze, when companies check what’s left in their budget and try to spend it before year-end. That’s when new projects appear, when hiring moves again, when job opportunities finally resurface.

So yes, there’s hope. But don’t fool yourself. The demand for Salesforce B2C developers today is not what it was three, four, or five years ago. Back then, companies were desperate for talent. Developers could pick and choose projects. Today the situation has flipped.

Now, recruiters hold all the power.

Companies can demand more. Why hire a junior when you can get a senior? Why settle for a mid-level when there are dozens of architects sending out résumés? That’s the market right now.

And then there’s AI. It’s not new, but in the last year it has started to replace tasks that used to fall on juniors. Things that were once “safe” entry-level work are now automated. That’s why being a junior today is harder than ever: you’re not just competing against mids and seniors, you’re competing against AI.

This is where skills become critical. If you’re junior, yes, it’s tough. But your only option is to level up. You won’t turn into a senior in two months, but you can learn, train, and be better prepared when an opportunity appears.

And let’s clear something up: there are offers. I see them every week. Developer roles, architect roles, QA, project managers, business analysts. They’re out there. Maybe they don’t fit your profile, frontend when you’re backend, senior when you’re junior. But they exist.

The real problem is visibility. If you’re not connected, you don’t see them.

I post or like many of these offers on LinkedIn so my network sees them. We also share them in the free Careers chat group at SFCC Learning. Developers post their CVs, companies share openings, people connect. That’s how opportunities circulate. If you’re not in, you’re blind to half the market.

Another point: expand your LinkedIn network. If you’re not seeing offers, maybe it’s because your connections are too limited. Connect with people who have large networks. Follow profiles that are highly connected in the Salesforce B2C ecosystem. The more you expand, the more offers and opportunities you’ll see.

Now let me share a personal story to prove how dead summer can be.

At the end of July 2025, I was contacted about an architect role. I have a stable job, I’m doing well, but I agreed to explore. A few days later, I had a short 15-minute chat with HR. Everything went smoothly, so they scheduled a technical interview with one of their architects.

But here’s the catch: he was on vacation in another country. The interview was set two weeks later, in early August. Fine. The day of the interview arrived, I connected… and nobody showed up. I waited 10, 15, 20 minutes. After 30 minutes, I left and messaged HR.

It turned out the meeting was set with the wrong timezone. The interviewer connected an hour later. Another delay.

So we rescheduled for the following week. This time, the interview happened. We clicked, the feedback was good, everything seemed to move forward. Two days later, HR confirmed it: I was a perfect fit. But then came the next wall, the person who had to give final approval was on vacation. Another week passed.

By mid to late August, after a full month of back and forth, I finally got the email: the position had been filled internally. Someone from another country within the company switched teams and took the role.

One month wasted. The job was real, the process was real, but the timing and summer delays killed it.

That’s the reality. Many offers don’t even make it to the public market. They’re filled internally. Or they go to someone who knew the right person. Or they vanish because of timing.

So stop thinking there are no jobs. There are. But if you’re not connected, not visible, not upgrading your skills, you won’t even know they exist.

The Salesforce B2C job market in 2025 is tougher, slower, and more competitive. But those who adapt, those who train, network, and stay visible, will survive. The rest will keep scrolling LinkedIn, wondering why they never see opportunities.