What no one tells you about your customers’ behavior

What no one tells you about your customers’ behavior

What no one tells you about your customers’ behavior

  • Jonatan Jumbert

  • 3 minute read

You’ve got reports. You’ve got dashboards. Maybe even some logs.
But do you really know what’s happening in your users’ carts?

When do they add products?
Why do they change their payment method last minute?
What makes them switch from store pickup to home delivery?

In this post, I’ll walk you through a real case from a grocery e-commerce site and show you a surprising method we used to track user behavior without breaking any rules or storing sensitive data.

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You’ve got reports. You’ve got dashboards. Maybe even some logs.
But do you really know what’s happening in your users’ carts?

When do they add products?
Why do they change their payment method last minute?
What makes them switch from store pickup to home delivery?

In this post, I’ll walk you through a real case from a grocery e-commerce site and show you a surprising method we used to track user behavior without breaking any rules or storing sensitive data.

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